About Me


Hi, I’m Parker Leslie. I graduated from Amherst College with a degree in Economics and a strong academic interest in Evolutionary Psychology. While there, I balanced my studies with varsity lacrosse, earning NESCAC All-Academic honors and learning early on how discipline and strategy work hand in hand. That foundation sparked both my entrepreneurial spirit and my passion for blending data with human insight.

I launched my first business, All College, Inc., back in 2008 while still a student. It was a storage and laundry service for college and boarding school students, designed to be as student-friendly as possible. We expanded quickly across campuses, and after nearly a decade of building the brand, I exited the company in 2017 with a successful acquisition. That experience gave me both the grit and the vision to move into tech-focused ventures.

Next came eHighlighter, an app that allowed students to digitally highlight physical textbooks a simple idea that bridged analog habits with digital workflows. It was even named one of Evernote’s Outstanding New Apps in 2013. Though the project eventually wound down, it was my first real taste of building a product that lived in people’s everyday lives.

Parker Leslie
Parker Leslie

In 2018, I founded shipcolane, an AI-powered freight brokerage previously known as Fraight AI. My focus was to modernize how freight moves across the country, and with our smart assistant “Archie,” we were able to automate repetitive tasks like load matching, allowing human brokers to focus on real problem-solving. I led the development hands-on, writing core parts of the code using tools like Python and JavaScript. In 2019, I was humbled to receive the Emerging Leader Award from the Council of Supply Chain Management Professionals for that work.

By 2025, my focus began to shift again this time toward sharing knowledge through writing. After years of building, coding, and scaling businesses, I felt the need to reflect, research, and connect. That’s when I started this blog. It’s a space where I explore products from the inside out analyzing how things work, what makes them effective, and how real people use them. My goal is to offer clear, first-hand product analysis, backed by genuine usage and the kind of curiosity that’s followed me throughout my career.

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Parker Leslie
Hi, I'm Parker Leslie. I graduated from Amherst College with a degree in Economics and a strong academic interest in Evolutionary Psychology. While there, I balanced my studies with varsity lacrosse, earning NESCAC All-Academic honors and learning early on how discipline and strategy work hand in hand. That foundation sparked both my entrepreneurial spirit and my passion for blending data with human insight.

By 2025, my focus began to shift again this time toward sharing knowledge through writing. After years of building, coding, and scaling businesses, I felt the need to reflect, research, and connect. That’s when I started this blog. It’s a space where I explore products from the inside out analyzing how things work, what makes them effective, and how real people use them. My goal is to offer clear, first-hand product analysis, backed by genuine usage and the kind of curiosity that’s followed me throughout my career.
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