My Honest Review of L’Oréal Purple Shampoo: Transforming My Blonde Hair Experience

As someone who has always been on a quest for the perfect hair care products, I’ve encountered a myriad of shampoos that promise to transform my locks. Among them, L’Oréal’s Purple Shampoo has piqued my interest, making waves in the beauty community for its unique ability to neutralize brassy tones in blonde and gray hair. With its vibrant hue and enticing claims, I couldn’t resist diving deeper into the world of this popular purple potion. In this review, I’ll share my personal experience with L’Oréal Purple Shampoo, exploring its effectiveness, scent, and overall impact on my hair. Join me as I uncover whether this product truly lives up to the hype and if it might just be the secret weapon your hair has been waiting for.

I Tried The L’Oreal Purple Shampoo And I’m Sharing My Honest Review And Recommendations Below

1. L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

As someone who has always been passionate about hair care, I can’t help but express my excitement for the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set. This product is particularly appealing to anyone with blonde, bleached, silver, or highlighted hair. I’ve often struggled with maintaining my hair color and keeping those pesky brassy tones at bay, so discovering this duo feels like a game-changer for me.

The first thing that stands out to me is the sulfate-free formulation. Sulfates can be harsh and strip the hair of its natural oils, which is the last thing color-treated hair needs. With EverPure’s Sulfate Free Brass Toning Shampoo and Conditioner, I can maintain my perfect blonde without the worry of damaging my hair further. The hydrating formula, enriched with Hibiscus and Purple Dye, effectively neutralizes unwanted yellow and orange tones while ensuring my hair stays deeply moisturized. This is crucial for me, as I’ve always found that color-treated hair requires extra love and care.

For those of us who have spent a significant amount of time and money on our hair, the importance of a product that works effectively cannot be overstated. I love that L’Oreal recommends using this shampoo and conditioner system 2-3 times a week instead of my usual routine. It’s straightforward lather the purple shampoo into wet hair, let it sit for up to two minutes, and follow with the conditioner. This simplicity, combined with effective results, makes it incredibly user-friendly.

Moreover, I appreciate the vegan aspect of this product. It’s comforting to know that L’Oreal has formulated this shampoo and conditioner without sulfates, parabens, or harsh salts. This respect for both my hair and the environment is something I look for in beauty products. I find it incredibly reassuring to know that I’m using a product that is not only beneficial for my hair but also aligns with my values of sustainability and ethical production.

L’Oreal Paris, as a brand, has always been at the forefront of beauty innovation. Their commitment to combining the latest technology with high-quality ingredients ensures that I am not just getting a product but an experience that enhances my beauty regimen. The EverPure line is no exception; it’s a testament to their dedication to providing effective hair care solutions.

For anyone out there who finds themselves battling brassiness in their hair color, I highly recommend giving the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set a try. It could very well be the solution you’ve been looking for to maintain vibrant, beautiful hair. Trust me; you won’t regret investing in this product!

Feature	Benefit
Sulfate Free	Gentle on color-treated hair, prevents stripping of natural oils.
Hydrating Formula	Infused with Hibiscus and Purple Dye to moisturize and tone brassy hair.
Recommended Use	Simple application process for effective results, 2-3 times a week.
Vegan Ingredients	Formulated without sulfates, parabens, and harsh salts, aligning with ethical values.
L’Oreal Innovation	Combines technology with quality for superior hair care solutions.

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2. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

As someone who is constantly experimenting with hair color, I understand the struggle of maintaining that perfect shade, especially when it comes to blonde, bleached, or highlighted hair. That’s why I am excited to share my thoughts on the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo. This product is specifically designed to cater to individuals like us, who want to keep our hair looking vibrant and free from unwanted brassy tones. The 23 Fl Oz bottle is packed with a formula that promises to hydrate while neutralizing those pesky yellow and orange hues that can plague our lovely locks.

One of the standout features of this shampoo is its sulfate-free formula. Sulfates can be harsh on color-treated hair, stripping away the color and moisture we so desperately need. L’Oreal Paris has taken this into consideration by creating a toning shampoo that not only hydrates but also respects the delicate nature of color-treated hair. Infused with Hibiscus and Purple Dye, this moisturizing shampoo works to tone brassy hair while ensuring it remains deeply moisturized. It’s like a drink of water for your hair, keeping it nourished while maintaining that gorgeous shade.

For those of us looking to get the best results, L’Oreal recommends using the EverPure Purple Shampoo and Conditioner system 2-3 times a week. This routine is simple yet effective lather the purple shampoo into wet hair, leave it in for up to 2 minutes, and then follow with the purple conditioner. This step is crucial because it allows the product to work its magic in neutralizing any brassiness while providing additional moisture. It’s a small effort for a big payoff, and I can personally attest to the results—my hair has never looked better!

Moreover, I appreciate that this product aligns with my values, as it is vegan and free from sulfates, parabens, and harsh salts. L’Oreal Paris has created a product that truly respects our hair and the environment, making it a guilt-free addition to my hair care routine. The brand’s commitment to innovation and quality is evident in this shampoo, as they combine the latest technology with high-quality ingredients to deliver exceptional results.

In summary, if you are someone who has blonde, bleached, silver, or highlighted hair, I highly recommend giving L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo a try. Its hydrating formula, combined with the toning benefits, makes it an essential product for maintaining your hair’s vibrancy and health. With regular use, you’ll notice less brassiness and more shine, which is something we all strive for. Trust me, your hair will thank you!

Feature	Benefit
Sulfate Free	Protects color-treated hair from damage and dryness
Hydrating Formula	Infused with Hibiscus and Purple Dye for moisture and toning
Recommended Usage	2-3 times a week for optimal results
Vegan	Free from sulfates, parabens, and harsh salts, safe for the environment
L’Oreal Paris Innovation	Combines advanced technology with quality ingredients for effective results

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3. L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)

As someone who has struggled with maintaining the perfect shade of blonde, I can fully appreciate the benefits of the L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner. This product is specially designed for individuals like me who have blonde, bleached, silver, or brown-highlighted hair. Its primary purpose is to hydrate and neutralize those pesky brassy yellow and orange tones that can often creep in after coloring. This conditioner is a game-changer for anyone looking to preserve their hair color while ensuring it remains vibrant and healthy.

One of the standout features of this conditioner is its sulfate-free formula. Sulfates can strip hair of its natural oils, leading to dryness and damage. By choosing a sulfate-free option like the L’Oreal Paris EverPure Conditioner, I am giving my hair the gentle care it deserves. The hydrating properties are enhanced by the infusion of Hibiscus and purple dye, which not only tones down brassiness but also leaves my hair feeling deeply moisturized. I can feel the difference in texture and shine every time I use it, which is essential for maintaining the health of color-treated hair.

For optimal results, L’Oreal suggests using this conditioner in conjunction with their EverPure Purple Shampoo, ideally 2-3 times a week. The routine is straightforward lather the purple shampoo into wet hair, let it sit for up to 2 minutes, and then follow it with the purple conditioner. This simple regimen has become a vital part of my hair care routine, ensuring that I always present my best self. It’s a satisfying feeling to know that I am actively working to maintain my hair’s vibrancy while also nourishing it.

Another appealing aspect of this product is that it is vegan and free from harsh chemicals like parabens and salts. This means I can use it with confidence, knowing that it respects not only my hair but also my values regarding cruelty-free and environmentally conscious beauty products. L’Oreal Paris has truly combined science with nature to create a conditioner that meets the needs of modern consumers.

The innovation behind L’Oreal Paris is impressive. They are a leading name in beauty care, and their commitment to quality and technology shines through in this product. It’s reassuring to know that I’m using a conditioner from a company that prioritizes both effectiveness and care in their formulations.

In summary, if you’re looking for a reliable solution to combat brassiness while keeping your hair hydrated and healthy, I wholeheartedly recommend the L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner. It’s a small investment that offers significant returns in terms of hair quality and color maintenance. Treat yourself to this conditioner and experience the transformation it can bring to your hair. You won’t regret it!

Feature	Description
Sulfate Free	Gentle on hair, prevents stripping of natural oils.
Hydrating Formula	Infused with Hibiscus and purple dye for moisture and toning.
Recommended Use	Use 2-3 times a week with EverPure Purple Shampoo.
Vegan & Cruelty-Free	No sulfates, parabens, or harsh salts; respects hair and values.
L’Oreal Paris Innovation	Combines high quality with the latest technology for effective care.

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4. L’Oréal Professionnel Paris Color Depositing Purple Shampoo – Neutralizes Unwanted Yellow Tones For Natural, Color-Treated or Bleached, White & Blonde Hair

As someone who appreciates the beauty of well-maintained hair, I am genuinely excited to delve into the benefits of the L’Oréal Professionnel Paris Color Depositing Purple Shampoo. This product is a game-changer for those of us with natural, color-treated, or bleached blonde and silver hair. It promises to neutralize unwanted yellow tones, which is a common issue for those of us who enjoy lighter shades. The violet pigments in this shampoo work effectively to eliminate brassiness, restoring the cool tones that keep our hair looking fresh and vibrant.

The standout feature of this purple shampoo is its ability to brighten blonde hair while maintaining those essential cool tones. I love how it enhances shine and softness, which are crucial for keeping hair looking healthy and radiant. If you’ve ever felt frustrated by dull, yellowish strands, this product can be a life-saver, ensuring that your hair remains luminous and salon-fresh in between visits. The convenience of being able to swap it with my regular shampoo once or twice a week is a huge plus. It allows for a manageable routine without overwhelming my hair care regimen.

What’s even more appealing is how this shampoo can be integrated seamlessly into my existing hair care routine. I appreciate the suggestion to pair it with the Silver Conditioner for optimal results. This combination not only enhances the color of my hair but also protects it, ensuring that my color-treated locks remain vibrant and healthy. The versatility of the product, allowing for daily use if necessary or just a couple of times a week, means I can tailor its usage based on my hair’s needs. This flexibility is something I truly value as a consumer.

Moreover, the ease of application is straightforward just distribute it through wet hair, work it into a rich lather, and rinse. This simplicity makes it accessible for anyone, regardless of their hair care expertise. I find that it gives me peace of mind knowing I can achieve salon-quality results at home without any complicated processes.

I believe that the L’Oréal Professionnel Paris Color Depositing Purple Shampoo is a must-have for anyone with blonde, silver, or bleached hair. It effectively combats brassiness, enhances shine, and keeps my hair looking its best. If you’re someone who values the vibrancy of your hair color and wants to keep it looking fresh and radiant, I highly recommend giving this product a try. You may find it to be the perfect addition to your hair care routine!

Feature	Benefit
Purple Shampoo	Contains violet pigments that neutralize yellow tones and restore cool shades.
Color Depositing Formula	Brightens blonde hair and maintains cool tones for a radiant look.
Versatile Use	Can be used daily or 1-2 times a week, allowing for personalized hair care.
Easy Application	Simple to use with a straightforward lather and rinse process.
Complementary Products	Best results when paired with the Silver Conditioner for enhanced color care.

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Why L’Oréal Purple Shampoo Review May Help You

As someone who has spent a lot of time trying to maintain my blonde highlights, discovering L’Oréal Purple Shampoo was a game changer for me. Initially, I was skeptical about using a purple shampoo, but after reading various reviews, I decided to give it a try. The insights I gathered helped me understand how this product could effectively neutralize brassy tones in my hair, which was a significant concern for me as a blonde. By sharing my experience, I hope to guide others who might be struggling with similar hair challenges.

One of the most impactful aspects of reviewing L’Oréal Purple Shampoo is the emphasis on its formulation and effectiveness. I learned that the purple pigments in the shampoo work to counteract yellow and orange undertones, which can be particularly common in color-treated hair. This knowledge not only reassured me about its efficacy but also empowered me to make an informed decision about incorporating it into my hair care routine. In my review, I detail the results I experienced, which I believe can help others set realistic expectations for their own hair.

Moreover, reading reviews from others who have used L’Oréal Purple Shampoo allowed me to discover tips and tricks that enhanced my results. For instance, I

L’Oreal Purple Shampoo Review: My Buying Guide

What is Purple Shampoo?

Purple shampoo is a special type of shampoo designed to neutralize brassy tones in blonde, silver, or grey hair. The violet pigments in the shampoo counteract yellow and orange hues, helping to maintain a fresh, vibrant hair color. I discovered the magic of purple shampoo after noticing my blonde highlights becoming dull and brassy over time.

Why I Chose L’Oreal

When I was on the hunt for a purple shampoo, L’Oreal stood out to me due to its reputation for quality hair care products. I had heard positive feedback about its effectiveness in toning hair without causing excessive dryness. This made me curious to see how well it would work for my hair.

Key Features to Consider

As I navigated my options, I focused on several key features. First, I looked for the concentration of purple pigments. The stronger the pigment, the more effective it is likely to be in toning my hair. Next, I considered the formulation. A sulfate-free option was essential for me, as I wanted to avoid stripping my hair of moisture. Lastly, I paid attention to the scent and overall feel of the shampoo during use.

How to Use Purple Shampoo

Using L’Oreal purple shampoo was easy. I started by wetting my hair thoroughly and applying a generous amount of the shampoo. I found that massaging it into my scalp and working it through my lengths helped distribute the product evenly. I let it sit for about 3-5 minutes, which seemed to be the optimal time for me to see results without over-toning.

Results I Experienced

After a few washes, I noticed a significant improvement in my hair’s color. The brassy tones were diminished, and my blonde highlights looked more vibrant and refreshed. I was pleasantly surprised by how well it worked without drying out my hair, which had been a concern of mine prior to using the product.

Frequency of Use

I learned that using purple shampoo too frequently can lead to a purple tint in my hair. I decided to use it once a week, allowing my regular shampoo to maintain moisture on other days. This balance helped me keep my hair looking its best without any unwanted color shifts.

Potential Drawbacks

While I had a mostly positive experience, there were a few drawbacks I noticed. The shampoo can be a bit messy, and I had to be careful not to let it linger on my skin, as it could leave a slight stain. Additionally, I found that it was important to follow up with a good conditioner to keep my hair hydrated and healthy.

Final Thoughts

Overall, my experience with L’Oreal purple shampoo has been beneficial. It effectively toned down brassy hues, leaving my hair looking fresh and vibrant. If you’re considering trying it, I recommend paying attention to the features that matter most to you and adjusting your usage based on your hair type. With a little trial and error, I believe you can find the right routine that works for your hair.

Author Profile

Parker Leslie

Hi, I'm Parker Leslie. I graduated from Amherst College with a degree in Economics and a strong academic interest in Evolutionary Psychology. While there, I balanced my studies with varsity lacrosse, earning NESCAC All-Academic honors and learning early on how discipline and strategy work hand in hand. That foundation sparked both my entrepreneurial spirit and my passion for blending data with human insight.

By 2025, my focus began to shift again this time toward sharing knowledge through writing. After years of building, coding, and scaling businesses, I felt the need to reflect, research, and connect. That’s when I started this blog. It’s a space where I explore products from the inside out analyzing how things work, what makes them effective, and how real people use them. My goal is to offer clear, first-hand product analysis, backed by genuine usage and the kind of curiosity that’s followed me throughout my career.

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